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D235: The Impact of Color on Your Brand

November 16 | Time: 11 am – 12 pm
1 hour | 0.1 IACET CEUs | 1 PHTA CEU

Delivery: In-Person – PSP/Deck Expo

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Studies show that 90% of snap judgments made on products can be based on color alone. Color plays a vital role in the relationship of branding and the perceived appropriateness. GENESIS®'s own color extraordinaire, Feras Irikat, will take you through a variety of research, surveys, and reports to provide you the details on how to appropriately color your brand with the personality you want to portray to your customers.

Learning Objectives:

  • Review color research, surveys, and reports
  • Identify color personalities
  • Discuss what color personality fits your brand


PHTA Strategic Partners